The University of Wisconsin Center for Tobacco Research and Intervention (UW-CTRI) holds a unique place in tobacco control. The Center combines ground-breaking tobacco research with practical application. This has resulted in the UW-CTRI achieving a national reputation for expertise in the study of tobacco treatment and dependence.

UW-CTRI also provides services to thousands of Wisconsin residents through its outreach program and its Wisconsin Tobacco Quit Line, which provides cessation service to anyone anywhere in Wisconsin.