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For Pediatricians
Pediatrician of the Year: Tobacco Treatment for Parents a Must

Dr. John Meurer, named 2005 Wisconsin Pediatrician of the Year by the state chapter of the American Academy of Pediatrics, treats parental tobacco dependence with a passion.

“If I don’t ask parents about smoking, I’m really missing the boat,” Meurer says. “Prevention is a critical part of my job. If not me, who’s going to help these parents?”

Making a Colossal Difference
He treats parental tobacco use with medication and referrals to counseling and encourages other pediatricians to do the same. He knows there’s a strong evidence base that doctors can double the odds of the parent quitting through an intervention that lasts just a couple minutes.

“We’re comfortable advising parents to buy skim milk for their older kids and to put child-proofing protection over electrical outlets, but some of my colleagues are squeamish about treating tobacco dependence among parents,” he says.

 

UW-CTRI Outreach Specialist Mary Balistreri with Pediatrician Dr. John Meurer

UW-CTRI Outreach Specialist Mary Balistreri assists Dr. John Meurer and his colleagues at the Downtown Health Center in Milwaukee with treating tobacco use among parents of pediatric patients. To locate your local UW-CTRI Outreach specialist, click here.


“They’re uneasy about prescribing medication for them. But if I have to balance the risks of prescribing versus the risks of smoking, I should recommend nicotine replacement therapy for addicted parents.”

Meurer says research by the Institute of Medicine found good evidence that smoking is both a cause and trigger of childhood asthma – in addition to well-documented risk of low birth weight, miscarriages and SIDS. Then there’s the risk to the parents.

“Twenty- to thirty-thousand children lose parents to smoking every year in this country,” he says. “They go on Supplemental Security Income at a price of $1 billion a year.” He says he doesn’t want kids to suffer physically, emotionally or economically. “Each person we help to quit makes a colossal difference.”

As Associate Professor of Pediatrics and Chief of General Pediatrics at the Medical College of Wisconsin in Milwaukee, Meurer has established a systematic approach for the entire pediatrics team to treat parental tobacco use. They follow U.S. Public Health Clinical Practice Guidelines: Treating Tobacco Use and Dependence, which recommends asking about tobacco use at every visit and strongly advising patients to quit. If the parents don’t want to quit, the pediatricians urge them not to smoke around the kids, especially in an enclosed area like a car or house.

Parents Receptive To Tobacco Treatment
Meurer says 70 percent of his patients’ parents who smoke want to quit and are receptive to his treatment. “In fact, when we don’t ask they say, ‘What’s up?’ It’s like we don’t care.”

Meurer’s staff refer parents and teens to the Wisconsin Tobacco Quit Line. Patients can access free counseling by calling the Quit Line at 1-877-270-STOP.

“It’s a great system of support for the community,” Meurer says.

Treating Parental Tobacco Use: Quick, Easy and Important
Treating parental addictions to tobacco is a team effort, Meurer says, by the entire pediatrics staff. It doesn’t take much time – a minute or two per parent who smokes.

As medical director of the Downtown Health Center (DHC), Meurer worked with the University of Wisconsin’s Center for Tobacco Research and Intervention (UW-CTRI) to establish guidelines for taking tobacco use status as a vital sign, treating tobacco use and measuring results.

“If it’s a priority and someone is measuring it, it will get done,” he says. In fact, the Joint Commission on Accreditation of Healthcare Organizations (JCAHO) has made tobacco treatment a requirement for hospital staff when treating certain illnesses.

DHC is a joint program of the Medical College and Children's Hospital of Wisconsin (which is ranked as the number-three children’s hospital in the nation by Child magazine). At DHC, they offer the Fax to Quit program, which allows tobacco users to sign up for Quit Line services before leaving the doctor’s office. Then a Quit Line coach calls the parent back at a time specified by the parent.

Meurer is also the director of Fight Asthma Milwaukee Allies. He works hard to let parents know how their second-hand smoke is affecting their kids with asthma.

Teaching Tomorrow’s Pediatricians to Treat Smoking
If that wasn’t enough, he’s also an associate professor who encourages medical students and pediatric residents to treat tobacco addictions. “They are particularly receptive,” he says. “I use handouts from UW-CTRI. The students like their brochures and talking points. It’s all about getting them excited about advocacy and appealing to our responsibility as physicians.”

To locate your local UW-CTRI Outreach specialist, click here or call (608) 265-4869.

More About Tobacco Treatment

Materials

Training and Technical Assistance Wisconsin Tobacco Quit Line
Education Information by Profession Case for Tobacco Treatment
How Other Providers Treat Tobacco Use Clinical Practice Guideline

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