Insurers > Controlling Claim Severity Through Smoking Cessation Coverage
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Reduce Your Risk Exposure

Studies indicate many smokers quit during or after costly healthcare treatment on the advice of their physician or out of fear of future health consequences. Meanwhile, the U.S. Surgeon General has indicated smokers who quit dramatically reduce risk of illness and the human body can quickly recover from many aspects of the damage caused by smoking (14). This demonstrates an opportunity for insurers and healthcare providers to reduce healthcare expenses by treating tobacco addiction before the patient has a serious illness.

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